Thursday, November 15, 2018

Week 13: Online Advertising

I searched for coffee shops near my area. The ones I found were Skybound Coffee + Dessert Lounge, Succulent Cafe, The Story Caffe, Leap Coffee and Sleeping Tiger Coffees. All five have similar and different social advertisings. I love that they all take beautiful photos that are appealing to the customer. I almost always stop thats in an advertisement or magazine if a photo is beautiful. The advertising seems effective because many people have either “liked” or commented on their Facebook under the photo. 

After looking through Facebook, I know another thing that draws me in is videos. Know a days, companies have used a beautiful, nice to look at face in their adds. And those people are using their products. I recently just saw an advertisement for Wunder2Cosmetics on Instagram. It was a girl (says she’s a makeup artist on her profile), and she was using the product. It was a short 30 second video, but it got the point across. She had expressions on her face saying the product was good, and she even wiped her white shirt on her face and no makeup came off. It’s more effective to video your product, rather than take a photo and hope that people read what you have going on in the description box below. 

Something I think that is annoying is when companies suck you in to their add, but there is small print that has exclusions or some sort of catch that throws off the actual add and makes it seem false. An example would be a free coffee. You can scroll through a magazine and it will say FREE COFFEE in bold letters and then right below or in small print it will read “with the purchase of another item” or something along those lines. That’s pretty small and just an example, but you get the point. 

Personally, I am on social media more than I’d like to admit, so I think that Social Media advertising is effective. However, traditional advertising is just as effective. It depends on the audience you are want to target. Social media is a 2 way conversation because people can interact with you, where traditional is only one way. Social media uses influencers and users of the product, while traditional usually uses celebrities and actors. 

Sunday, November 11, 2018

Week 12B: Using Other Social Media

Im very interested in coupon networking. I think small businesses like coffee shops or boutiques could succeed using sites such as Living Social and Groupon. It allows them to get their brand out in the open on sites that millions of people visit everyday. The only problem with the two sites is they take 50% of your profit from whatever you offer. So say I am offering a $20 gift card to my coffee shop for $15. Groupon would take half of that only leaving me with a $7.50 profit. Essentially, you loose out on money but in return it could be profitable. I bought a Groupon a while back on a local coffee shop that had 25% off your order for free that you just had to redeem. That’s also another route someone could go. 

It’s funny that we bring up Yelp because I check it every time I am either 1: looking for somewhere new I’ve never been, or 2: leaving a review for a business that had a huge impact on my experience. Yelp would also be great for a small business like mine because when people are looking up coffee shops in the surrounding area, my shop will pop up with the location, reviews, photos and website. I believe Yelp has a huge impact on customers because if someone had a bad experience, there is no way to edit or block on their side. They are real reviews and customers will take them into consideration. 

Wednesday, November 7, 2018

Week 12: Using Other Social Media

After reading the lecture, I think using Yelp, Groupon and Google Maps would be important to the growth of my business. Since I am a small coffee shop, using Yelp would be helpful for reviews and feedback from our customers. On Yelp, customers are also allowed to check in to your location for 10% off an item or something similar like that. I could also utilize Groupon. I would sell a $5 Groupon for $10 worth of coffee or pastries from the coffee house. I’ve seen Starbucks do this multiple times and its been successful at selling out within hours. Google Maps is also helpful. Even if people aren’t trying to find us, if someone were to look for directions at an area near our shop, it would pop up on their maps that we are a surrounding coffee shop. 

Monday, November 5, 2018

Week 11B: Email Marketing

I added a post about my newsletter on Instagram.
I also commented on the following people’s blog post:
Taylor Bantle
Olivia Cruz
Jesus Farias

Tuesday, October 30, 2018

Week 11: Email Marketing

For my small coffee business, I would send out a few newsletters. The first would be the “welcome” newsletter for when they sign up to join our email listing. In that newsletter I would offer a free coffee. Another would be the birthday newsletter for their birthday month. During that month they will also receive a free coffee. I think if I were to add another newsletter, it would be to promote a new product or if we were having a BOGO deal going on. Ultimately, I would send out monthly newsletters to not overflow their email with spam. I think that approach for a small business is smart. There is always room to grow, but unless you’re wanting to expand your business and “go corporate” or open another location, there is no need to go crazy with emails. 

I like how Starbucks offers the app to customers, allowing them to collect points to earn free coffee. Coffee Bean does the same. I would be interested in starting that as well because it brings your customers back and as a thank you for returning, you get points to receive a free item.

Monday, October 29, 2018

Week 10B: Blogging for Business

To stay organized, I would post moments of customers favorite item on the menu and post at least once a week. I wouldn’t make myself post on a certain day of the week because I would be the one to get stressed about it if something came up and I wasn’t able to. But anytime during the week would be my goal. I would also stay consistent with posting at least once a day, whether than be a picture of a cup of coffee or one of our pastries. Staying consistent with posts and connecting with our customers via social media will help grow our business through followers and new customers.

Thursday, October 25, 2018

Week 10: Blogging for Business

Readers like to be touched, moved, by story. They like to imagine themselves in worlds and situations that challenge them, that give them opportunity to do and be something other than what they do or are in their real lives. It depends on what your ultimate goal is for your post and what you want your follower to feel. For example, I am trying to sell coffee. I want our customers to feel welcomed with open arms, so with permission, I would post pictures of our customers in the morning drinking coffee. Obviously leaving their full names out of the description and not tagging them. But that comes across as personal and people like it when they see themselves through a business post.

Week 13: Online Advertising

I searched for coffee shops near my area. The ones I found were Skybound Coffee + Dessert Lounge, Succulent Cafe, The Story Caffe, Leap Coff...