This week I created 3 ads. 2 of which were similar and 1 of them was looking for a part time barista. I love the fact that social media can be used to find jobs. I think a free coffee is a small price to pay to get someone to click on my ad and visit my coffee shop. The audience I was targeting is everyone. Everyone who enjoys coffee. I don’t think the limit is set on who to specifically call my “customers” because they can be any gender, race and age.
Boosting posts for my shop makes the most sense because for a small coffee shop like mine because there can’t really be much to sell other than a few different items. I want to be able to invite people into the store because coffee is everywhere. It’s a competitive group area in social media marketing when people already choose Starbucks for the name and inconvenience. All three ads I created are directed to my actual website where I hope that people can be directed to and learn more about On the Edge Coffee House.
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