The coffee industry has become large. I have opened up my fictional spot in Oceanside called On the Edge Coffee House. It is a local coffee shop in Oceanside serving coffee and house baked pastries. I am targeting everyone in the Oceanside, Carlsbad, and Vista area. I would like to target parents, people with jobs, teens, college students, or really anyone who likes to drink coffee.
According to ABC News, a new report estimates that the average American worker spends nearly $14.40 a week on coffee, which does not include the cost of drinking coffee at home. Data is shown to indicate that the average worker spends around $1,100 annually on coffee.
The market for coffee will always be there. Americans will drink it anytime during the hours of 4am-5pm. I think opening up a spot close to the beach is a great location.
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